About Us.
We’re an indigenous-owned family business that offers handmade products from all over the Americas and more. We specialize in selling handmade products made by our family and friends back home in Ecuador. We are part of an indigenous community called Kichwa-Otavalo. We belong to the people of Mindalaes, meaning we transmit our art, music, and craftsmanship everywhere. This is a way of our existence, so our ancestral knowledge can last forever. We come from a long history of trade and business. Our work is more than a business—it is a way of life.
For over 20 years, we have been based in Madison, Wisconsin, continuing to celebrate and share the timeless artistry of our culture. As a family, we proudly continue our ways despite not being our llakta (our motherland). It is our way of expressing ourselves, taking up space, and, most importantly, strengthening our indigenous identities.
From vibrant shawls and warm alpaca sweaters to intricately designed jewelry and handcrafted bags, every piece tells a story of resilience, culture, and connection. When you support our family business, you’re not just buying a product but embracing a legacy of craftsmanship, sustainability, and pride in Indigenous culture.
Yupaychani, Thank you, for being part of our journey and for helping us keep our traditions alive.
Locations
- East Towne Mall (Since 2001) 66 E Towne Way, Madison, WI
- West Towne Mall (Holiday Pop Up Store) 66 W Towne Mall, Madison, WI 53719
- Local Madison Vendor Festivals During Vendor Season
Our Products
Handmade Facemasks
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Bucket Hat
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Poncho
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Earrings
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Tapesty
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Zip-Up Sweater
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Hear it from Our Happy Clients
Alex Waller
Local Guide
I've purchased from this store a few times now. Love their clothing and jewellery. Colorful, comfortable clothes for summer and winter. They are also very kind!
Michael Fuglestad
Regular Customer.
Lady was so nice, new poncho is insanely comfortable and very colorful!
Kim Van Buren
Regular Customer.
Very nice store. Beautiful jewelry and clothing.
Sarayana Amaguaña
Registered Nurse.
Amazing! Native owned :>
Happy Customers
We’ve shared our handmade creations with families, friends, and supporters who value culture, craftsmanship, and connection.
Years of Establishment
For over two decades, our family has carried the spirit of the Kichwa-Otavalo people, continuing our ancestral tradition of art and trade in Madison, Wisconsin.
Years of Ancestral Knowledge
Our craftsmanship is guided by generations of wisdom passed down through our people — a legacy of resilience, creativity, and identity that continues to live through every piece we make.
Handmade Creations
Each piece — woven, beaded, or stitched — carries the energy of our ancestors and the beauty of Indigenous artistry.